Trigger conditions


Trigger conditions

# Alerts linked to customer property

For each of the following triggers, don't forget to Show advanced filters to see all configuration possibilities.

  • New customer created: the alert is triggered when a new customer is created.
  • Customers' stage changed: the alert is triggered when a customer changes stage.
  • Customers' stage not changed: the alert is triggered when a customer stage has not changed for the past X days/weeks/months.
  • Customers' profile changed: the alert is triggered when a customer's healthscore profile changes.
  • Customers' renewal date arrives: this alert is triggered X days/weeks/months before a customer's contract renewal date. Reminder: For a tacitly renewable contract, the renewal date is calculated as the contract end date minus the notice period. For example, for a contract ending on 12/31 with a 3-month notice period, the renewal date would be 09/30.
  • Customers' agreement end date arrives: the alert is triggered X days/weeks/months before a customer's contract end date. It could also be X days/weeks/months after this date in case there is no new contract for this customer.
  • Customer's CSM Pulse score changed : the alert is triggered when a CSM changes its CSM Pulse score on a customer.
  • Customer's CSM owner changed: the alert is triggered when a new account owner is assigned.
  • Customer became ghost: this alert is triggered when a customer becomes "ghost", i.e. none of its contact had any interaction with your company nor used your solution. By default, this parameter is set to 30 days without incoming interactions and 30 days without connection. These settings can be changed in Settings > General (opens new window).
  • Customer leave ghost: the alert is triggered when a customer reactivates, either through a recent interaction with your services, or by connecting to your solution.
  • Customer's tags added: the alert is triggered when one or more selected tags are added to a customer. This only concerns custom tags, excluding system tags.
  • Customer's MRR changed: the alert is triggered whenever a customer's MRR globally increases or decreases, or increases or decreases of more than X% or is greater or lower than X amount.

# Alerts linked to contact property

For each of the following triggers, don't forget to Show advanced filters to see all configuration possibilities.

  • New contact created: the alert is triggered when a new contact is created.
  • Contact's NPS changed : the alert is triggered when the NPS given by a contact is added for the first time or modified.
  • Contact's tags added: the alert is triggered when one or more tags are added to a contact. This only concerns custom tags, excluding system tags.

# Alerts linked to healthscore

For each of the following triggers, don't forget to Show advanced filters to see all configuration possibilities.

  • Healthscore entered danger zone: the alert is triggered when the health score drops from 4 or more to 3 or less (the score is now color-coded red).
  • Healthscore left danger zone: the alert is triggered when the health score changes from 3 or less to 4 or more (the score is now color-coded yellow or green).
  • Healthscore entered healthy zone: the alert is triggered when the health score changes from 6 or less to 7 or more (the score is now color-coded green).
  • Healthscore left healthy zone: the alert is triggered when the health score drops from 7 or more to 6 or less (the score is now color-coded yellow or red).
  • Healthscore changed: the alert is triggered when the health score changes. Trigger conditions can be refined in the advanced criteria.

# Alerts linked to interactions

For each of the following triggers, don't forget to Show advanced filters to see all configuration possibilities.

  • New interaction created: the alert is triggered when a defined interaction is created, provided that its type (email, note, call, meet, ticket), direction (in or out) and status are defined
  • Interaction date arrived or reached: the alert is triggered X days/weeks/months after a defined interaction occurred.
  • Interaction's tags added: the alert is triggered when one or several defined tags are added to a defined interaction.
  • No customer touch: the alert is triggered when you have no exchange with a single contact within an account (note: unanswered emails are not counted as a point of contact).
  • No contact touch: the alert is triggered when you have no exchange with a given contact (note: unanswered emails are not counted as a point of contact).
  • Average sentiment score evolution: the alert is triggered when the sentiment score globally increases or decreases, or increases or decreases of more than X% or is greater or lower than X, on a given timespan.

Tip

Advanced filters give you access to additional criteria. For example, you can filter the "No contact touch" trigger by using the Tags attached to the contact to specifically target your "Champions", for example.

# Alerts linked to usages

For each of the following triggers, don't forget to Show advanced filters to see all configuration possibilities.

  • No customer usage: the alert is triggered if none of a customer's contacts have ever used the tool for X days/weeks/months after the account was created.
  • No contact usage: the alert is triggered if a contact has never used the tool X days/weeks/months after its creation.
  • No customer usage since: the alert is triggered when a customer has not used the tool for a given amount of time, defined in the parameters.
  • No contact usage since: the alert is triggered when a contact has not used the tool for a given period of time, defined in the parameters.
  • New customer usage since: the alert is triggered when a customer uses the tool again after a defined period with no usage, this period is defined in the parameters.
  • New contact usage since: the alert is triggered when a contact uses the tool again after a defined period with no usage, this period is defined in the parameters.
  • First customer usage: the alert is triggered X days/weeks/months after a customer has used the product for the first time.
  • First contact usage: the alert is triggered X days/weeks/months after a contact has used the product for the first time.

Tip

Usage-related triggers can be filtered by a specific functionality. Simply indicate its name in the "Targeted feature" field. In the example below, the "No contact usage" trigger only applies to "MY KEY FEATURE", which means you can trigger an alert when defined users have not tried an important feature of your product.

# Alerts linked to opportunities

For each of the following triggers, don't forget to Show advanced filters to see all configuration possibilities.

  • New opportunity created: the alert is triggered as soon as a new opportunity is created on a given pipeline.
  • Opportunity assigned to user: the alert is triggered when a new user is assigned to an opportunity from a defined pipeline, whether this is the first assignment or a modification.
  • Opportunity won: the alert is triggered when an opportunity from a defined pipeline is won.
  • Opportunity lost: the alert is triggered when an opportunity from a defined pipeline is lost.
  • Opportunity's stage changed: the alert is triggered when the stage of an opportunity from a defined pipeline changes.
  • Opportunity's stage not changed: the alert is triggered when the stage of an opportunity from a defined pipeline has not changed for the past X days/weeks/months.
  • Opportunity close date arrives: the alert is triggered X hours/days/weeks before or after an opportunity's close date.

# Alerts linked to tasks

For each of the following triggers, don't forget to Show advanced filters to see all configuration possibilities.

  • New task created: the alert is triggered as soon as a new task is created.
  • Task assigned to user: the alert is triggered when a new user is assigned to the task, whether this is the first assignment or a modification.
  • Task completed: the alert is triggered when a new task is completed.
  • Task due date arrives: the alert is triggered X hours/days/weeks before or after a task's due date (note that when you create a task, you decide whether or not it is eligible for these reminders).

# Alerts linked to task projects

For each of the following triggers, don't forget to Show advanced filters to see all configuration possibilities.

  • New tasks project created: the alert is triggered as soon as a new project is created.
  • Tasks project completed: the alert is triggered when a project is completed.
  • Tasks project due date arrives: the alert is triggered X hours/days/weeks before or after a project's due date (= the latest close date of all of its tasks).

# Alerts linked to Playbooks

  • Playbook activation need user action: the alert is triggered when you need to perform a manual action on a Playbook in order to resume the Playbook: manual splits, manual validation steps, emails to check before sending them.
Contributors: CAMILLE_PRO\camil , Julien