Time profitability
Time profitability
This report combines the notions of MRR and time spent per customer to position the customers in your portfolio according to their level of profitability.
- MRR is factual data, generally provided by your CRM or billing tool. Skalin simply calculates a customer's % MRR in relation to all the customers analyzed (according to the filters selected).
- Time spent is an estimate made by Skalin, based on all interactions that come up in the platform. We calculate a flat rate: - 30 minutes for a meet, - 15 minutes for a call, - 10 minutes for a task unless its estimated time is indicated, - 5 minutes for each email (IN or OUT) - 2 minutes for a note, - 20 minutes for a ticket. Skalin then calculates the ratio between the time spent on a customer vs. the time spent on all the customers analyzed.
All that remains is to calculate the ratio between the % of MRR and the % of time spent. In concrete terms, a customer who represents 5% of your time spent and only 1% of your revenues, is 5x less profitable than the average of your customers.
The red diagonal represents the median. The further away a point is from the top, the more profitable the customer; the further away it is from the bottom, the less profitable the customer.
If many points are close together, you can also select the area you want to zoom into directly on the chart.
# Period and grouping
You can choose the exact period for which to display the report data, as well as the grouping level: by month, by quarter, or by year.
If you export the report using the export button, the exported data matches the selected period.