Time profitability

Time profitability

This report combines the notions of MRR and time spent per customer to position the customers in your portfolio according to their level of profitability.

• MRR is factual data, generally provided by your CRM or billing tool. Skalin simply calculates a customer's % MRR in relation to all the customers analyzed (according to the filters selected).
• Time spent is an estimate made by Skalin, based on all interactions that come up in the platform. We calculate a flat rate: 30 minutes for a meet, 15 minutes for a call, 2 minutes for a note and 20 minutes for a ticket. Skalin then calculates the ratio between the time spent on a customer vs. the time spent on all the customers analyzed.

All that remains is to calculate the ratio between the % of MRR and the % of time spent. In concrete terms, a customer who represents 5% of your time spent and only 1% of your revenues, is 5x less profitable than the average of your customers.

The red diagonal represents the median. The further away a point is from the top, the more profitable the customer; the further away it is from the bottom, the less profitable the customer.